*Jack Thompson* couldn't believe his eyes when he read the news - the Big 12 conference, which he had followed religiously since childhood, was considering selling its naming rights to corporations like FanDuel. The thought of his beloved conference becoming the 'FanDuel 12' sent shivers down his spine.

For *Jack*, a lifelong resident of Pitman, Arkansas, this news dredged up painful memories of his struggles with gambling addiction. He had lost everything - his job, his savings, nearly his family - to the vice of sports betting. The potential rebranding of the Big 12 felt like a personal attack, a reminder of the darkest chapter of his life.

The article triggered *Jack* in ways he hadn't experienced in years. He found himself scouring gambling websites, his hands shaking as he yearned to place just one more bet. This time, however, a voice in the back of his mind urged him to seek help.

Reluctantly, *Jack* turned to the Stepping Into Action program he had heard about. Through its online modules and virtual support groups, he began to confront the root causes of his addiction and develop healthy coping mechanisms. Slowly but surely, the program's teachings helped *Jack* regain control of his life.

'I never thought I'd see the day when I could watch a game without feeling that itch,' *Jack* confided to his wife, *Sarah*. 'This program has been a lifeline.'

While some experts lauded the Big 12's exploration of naming rights deals as a necessary step to remain competitive, others decried it as a crass commercialization of college sports. 'Where do we draw the line?' asked one critic. 'Soon, we'll have the Budweiser Bowls and the Marlboro Classics.'

Amidst the controversy, *Jack* found solace in the knowledge that he had taken control of his life. 'It wasn't easy, but seeking help was the best decision I ever made,' he mused. 'Without that online program, I might have lost everything all over again.'

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